LIC
LIC celebrates the legends who made football the most beloved sport on the planet. Discover the stories, achievements and unforgettable moments of these icons who inspire generations.
LIC is a tribute to the legends who made football the most loved sport in the world.
An MTR7 Group company
LIC – Legends International Company is a company specialized in the creation, production and internationalization of sporting events with football legends. Born within the MTR7 ecosystem, LIC was created to give total focus to games of former players, combining memory, spectacle and connection with fans.
More than just reliving great moments, LIC transforms Legends matches into complete experiences, with shows, social actions, exclusive content, brand activations and tourist itineraries.
We believe in the power of nostalgia as a tool for engagement, in the eternal charisma of our idols and in the strength of football as a bridge between generations.
While MTR7 remains free to explore new formats and fronts of action, LIC consolidates itself as the global reference brand in events with Legends, with international partnerships, always seeking innovation, excitement and excellence in delivery.
Contact us.
We are ready to provide the best service.
E-mail:
hello@mtr7.com
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